A simple Google search can mean the difference between a good or bad impression about you and/or your practice. To put it lightly, Google search results can have a high impact on your online reputation. Negative, inaccurate or misleading information can do more than damage your reputation, your brand and practice suffers. On top of that, it always seems that the negative posts seem to filter on top of the good stuff. Dealing with negative search engine results should be part of your online reputation management strategy.
The SERP (search engine results page) can be daunting when you are getting drowned out in all sorts of negative stories, articles or reviews. Immediate reaction is important to fix the situation. Like anything else in life, bad things will not go away or improve by themselves. Here are two strategies to help you deal with negative search engine results:
1. Monitor Your Online Presence
It’s important to know everything that goes on online related to you and your practice. Monitoring your actions through use of tools like Bitly (an online link tracking tool) and Google analytics (web rankings porthole) can provide leverage for you and your brand. Know where you’re making mistakes, what you’re doing right and seeing how people come across your site will help you make informed decisions on content and online actions to better your brand and web presence. These are things you’ve got to take part in regularly, whether daily or weekly. Make it a habit to check your site stats and Google yourself and before long these tasks will become seamless.
2. Have Search Engines Work For You
SEO (search engine optimization) is not only the key to successful marketing, but also the solution to your online reputation crisis. When faced with such an undesirable communications crisis, you need to have SEO work for you. Remember that search engines work based on keywords. No matter what you publish, you need to optimize it, whether it is a simple social media post, a blog article, or a response to an attack.
Having killer keywords on your site and social profiles can outrank the bad comments, shares, articles, or reviews about you. Search engines index content by what is better optimized. If you are smart about keywords your work will pay off. Using tools like Google Keyword Planner can help you nail down the best keywords for you and your content.
To sum it up, ignoring your problems won’t make them go away. Put some time and effort into your online presence and use tools around the web to help you make improvements will get you at the forefront of search engine results with good image.If you have tips to add to this ever-growing challenge, please add them in the comments below!