When it comes to branding your practice online, optimal web presence is crucial for success. Patients are using the Internet’s search capabilities, social media, and directories to find quality healthcare providers. Without online presence, it’s unlikely you or your practice will come up in relevant searches. Simply being present online and getting to the top of the search results is not enough. Just like high school, your reputation matters. That’s where online reputation management comes in.
There are dozens of qualified doctors in your area. Being the physician with a far reaching footprint online will more often than not, get you the job. Why? Smart brand management is the answer. Here are 5 tips to ramp up your online reputation:
1. Keywords, Keywords, Keywords
I don’t know how many times I have to say it – keywords are beyond important when it comes to optimizing your content (and website/profiles) for better search results. Start by putting together a [short] list of keywords that best reflect the services you offer, your expertise, and the content you’re putting out. Then use those keyswords as best you can within your website and content. Are you a dentist that does teeth whitening? “Best Teeth Whitening” is a keyword group you should utilize. Are you a gynecologist? Use keywords like “Find A Gynecologist” somewhere within your site or content.Google Keyword Planner is a great tool – learn how to use it.
2. Diverse Content For Good Ranking
Don’t focus your efforts on a single type of content, such as blog posts. Diversify your content as much as possible and include static profiles on certain professional media websites like LinkedIn, think about including video releases, press releases, articles with major article directories, opinions and shared content on social media, etc. Google likes diverse content.
3. Keep It Fresh
In order to keep your profiles and website relevant in the webosphere, you’ve got to have ever-changing content. Google and other search engines just love fresh content. The more fresh content and updated information, the more credible and reliable you are to the search engines and potential patients. Just don’t forget about the quality!
4. Know How Others See You
It’s sort of like seeing a photo or video of yourself, or worse, hearing a voice recording you left on someone’s answering machine. You don’t know how you are perceived until you see yourself from another perspective. Take a few minutes to Google yourself online. Are the posts you see what you want your potential business partnerships or patients to see? Are you confident in what you see online? If not, find ways to improve search results by editing your online profiles and posting engaging content. Use tools like Bitly, a link tracking tool, and Google analytics to measure and monitor the outcome of your online actions. These tools are highly effective.
5. Don’t Neglect Your Offline Actions
How you and your practice is perceived offline is as important as how you are perceived online. In fact, what you do in real life and at your practice may have a high impact on your online reputation; in the same way, what you do online may also affect your reputation offline. Reconciling the two is a matter of brand management.
Online presence is no longer a luxury. It is not even optional. If people can’t find you online, you almost don’t exist. For assistance getting started online, leave us a comment below!